Getting your product into stores like Costco? That's huge, but it requires making your packaging bigger and better. 

Great packaging answers all those questions and more by bridging the emotional gap extremely fast, allowing consumers to connect and engage with a product through shape, color, texture, and style.

With nearly two decades of experience, Chris specialises in multidisciplinary design, partnering with local and international brands—from startups to established businesses—to deliver end-to-end solutions spanning branding, packaging, visualisation, and more.

Product naming is often the last thing on the checklist — crammed into a Friday afternoon brainstorm or handed off to a coworker who has “a way with words.” But let’s be real: if you’re building a product brand and you’re not treating the name like a strategic asset, you’re making it even harder for your product to succeed. 

A transformative shift is reshaping brand and packaging design where calculated imperfection has emerged as a powerful strategic differentiator. Forward-thinking brands are discovering that embracing unconventional, quirky, and deliberately flawed aesthetics creates profound resonance with Gen Z consumers who have grown weary of artificial perfection.

When a brand invests in packaging, it’s not just investing in materials—it’s investing in prime real estate. Packaging is the physical space your brand occupies in the hands, homes, and minds of your consumers. It’s where your product meets the real world. And just like with any valuable piece of property, what you build on it matters.

ostalgia has become an emotional counterweight to TikTok-ified overstimulation and the uncertainty of our hyper-digital age and AI-fueled anxieties.

Your brand is the entire ecosystem around your company that leads to a perception—an emotional response—in the hearts and minds of your customers.

"I've seen that logo before—somewhere.” That phrase has been stuck in my head lately. It keeps circling back whenever I'm in a store, scrolling through a site, or reviewing a brand deck from a startup.

In 1933, Albert Einstein famously said, “Everything should be made as simple as possible, but not simpler.” I heard that quote again recently on a trip to Brooklyn, and it stuck with me — especially in the context of modern logo design.

Nos sentamos en un tranquilo café francés escondido en una antigua galería comercial del centro de Los Ángeles, en Spring Street, un vestigio del distrito bancario de la década de 1920. Me recordó a otro lugar: Santiago de Chile. Y para Gerard y Carmen, nuestros invitados esa tarde, originarios de Argentina, también evocaba algo familiar de Buenos Aires.

We were prepping promo for one of our Ottawa Design Club (ODC) volunteer-run events. Posters. Socials. Newsletter.

There is a maxim that I have always followed in my work since I read and learned from Mies Van Der Rohe's “less is more” and Saatchi & Saatchi's “brutal simplicity of thought”. 

Let’s get this out of the way from the start, I like logos. Let’s get this out of the way from the start, I like logos. I’ve spent an absurd number of hours refining bézier curves, pushing pixels, and arguing about whether the leg of the "R" should have more pizzaz. Logos are beautiful. Logos are important. Logos can be powerful symbols and connect us to ourselves and others. But logos don’t matter as much as most designers think. ducks for tomatoes thrown at my head

I’ve been lucky to work on branding projects for household names like Budweiser and Dunkin’, as well as for innovative startups, celebrity ventures, and nonprofits with big plans. Across all of these, the logo is often seen as the crown jewel, the visual shorthand for a brand’s identity, values, and aspirations. But designing a logo that simply looks good isn’t enough.