Nos sentamos en un tranquilo café francés escondido en una antigua galería comercial del centro de Los Ángeles, en Spring Street, un vestigio del distrito bancario de la década de 1920. Me recordó a otro lugar: Santiago de Chile. Y para Gerard y Carmen, nuestros invitados esa tarde, originarios de Argentina, también evocaba algo familiar de Buenos Aires.

We were prepping promo for one of our Ottawa Design Club (ODC) volunteer-run events. Posters. Socials. Newsletter.

There is a maxim that I have always followed in my work since I read and learned from Mies Van Der Rohe's “less is more” and Saatchi & Saatchi's “brutal simplicity of thought”. 

Let’s get this out of the way from the start, I like logos. Let’s get this out of the way from the start, I like logos. I’ve spent an absurd number of hours refining bézier curves, pushing pixels, and arguing about whether the leg of the "R" should have more pizzaz. Logos are beautiful. Logos are important. Logos can be powerful symbols and connect us to ourselves and others. But logos don’t matter as much as most designers think. ducks for tomatoes thrown at my head

I’ve been lucky to work on branding projects for household names like Budweiser and Dunkin’, as well as for innovative startups, celebrity ventures, and nonprofits with big plans. Across all of these, the logo is often seen as the crown jewel, the visual shorthand for a brand’s identity, values, and aspirations. But designing a logo that simply looks good isn’t enough.