50 Years Later, Still The Most Relevant Global Design Organization

They’ve been shaping culture since the 1970s

Ciao Friends,

What does it take to remain relevant after 50 years? Firstly, it takes a robust membership of global creatives who have made a commitment to shaping culture one pixel and activation at a time.

It also takes a visionary leader who not only understands the craft of design but also understands the role it plays in society.

Meet Cybelle Jones, CEO of SEGD, The Society of Experiential Graphic Designers

And my conversation with her was equally inspiring as it was thought-provoking.

What did we talk about?

✖︎ What it took to pull off a rebranding of a 50-year-old design organization where every member is equipped with opinions and advice

✖︎ How the brand evolution came to life on the web, in person, and what the future holds for the organization

✖︎ The importance of experiential design as it relates to building brands, connecting with diverse audiences, and the role technology plays in bringing it all together.

Cheers to a great week, Branders, and thanks for all the support.

Happy listening!

✌️ Steven & The Branders Magazine crew

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