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50 Years Later, Still The Most Relevant Global Design Organization
- Branders Magazine
- Nov 30, 2023
- 1 min read
They’ve been shaping culture since the 1970s
Ciao Friends,
What does it take to remain relevant after 50 years? Firstly, it takes a robust membership of global creatives who have made a commitment to shaping culture one pixel and activation at a time.
It also takes a visionary leader who not only understands the craft of design but also understands the role it plays in society.
Meet Cybelle Jones, CEO of SEGD, The Society of Experiential Graphic Designers
And my conversation with her was equally inspiring as it was thought-provoking.
What did we talk about?
✖︎ What it took to pull off a rebranding of a 50-year-old design organization where every member is equipped with opinions and advice
✖︎ How the brand evolution came to life on the web, in person, and what the future holds for the organization
✖︎ The importance of experiential design as it relates to building brands, connecting with diverse audiences, and the role technology plays in bringing it all together.
Cheers to a great week, Branders, and thanks for all the support.
Happy listening!
✌️ Steven & The Branders Magazine crew
P.S. Don’t forget to subscribe to the magazine which is now FREE for everyone.
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Great read—this really highlights what it takes to stay relevant over decades, not just years. I love how gpu bottleneck calculator it emphasizes community, leadership, and purpose-driven design. The insights around experiential design and its societal impact feel especially timely. Rebranding a 50-year-old organization is no small feat, and it’s inspiring to see it approached with intention. Definitely a conversation worth listening to and sharing.
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It’s amazing how a design organization can stay relevant for 50 years — that shows real vision and adaptability in a constantly changing world. Design continues to shape how we live and interact every day. For those who like saving design inspirations and resources, https://teraprobox.com is a great cloud storage option to keep everything organized and accessible.