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Rebranding Secrets the Pros Know
- Branders Magazine
- Oct 26, 2023
- 1 min read
Updated: Nov 7, 2023
18 Unicorns, 16 Clients Aquired, and $5.1B Raised
Ciao Friends,
Riddle me this. What’s the 1 activity that can take your brand from bland to grand? From puttering along the highway to being shot up into space?
Some may call it rebranding. Other’s may categorize it as a refresh. Whether it’s evolutionary or revolutionary, the truth is, brands need as much help understanding when it’s time to rebrand as much as they need help in facilitating the rebrand.
Luckily we have experts out there like Bill Kenney who literally wrote the book on rebranding and he’s our next guest to join us in the studio.
What did we talk about?
✖︎ What the not-so secret formula is to launching a great rebrand (hint: it includes the Executive Leadership Team)
✖︎ Rebranding failures and success stories including what Metallica has been able to do this past year
✖︎ How to measure the success of a rebranding initiative
Cheers to a great week, Branders, and thanks for all the support.
If you missed out on last week’s Friday Live, you missed a great chat with Arcui Usoara talking about the 5 secrets to creating a brand strategy that actually works. Watch the shenanigans HERE.
Happy listening!
✌️ Steven & The Branders Magazine crew
P.S. Don’t forget to subscribe to the magazine which is now FREE for everyone.
P.P.S. If you’re digging the show, please like, comment, subscribe, share, and engage with us. It’s because of you that we do what we do.
A lot of pros focus on fixing the real experience people complain about. When a product quietly removes friction, that itself becomes the new identity. I’ve seen this work well with digital products too, especially media apps where users are fed up with buffering, ads, or poor quality. One example I came across recently explained how a simple shift toward smooth playback and clarity changed user perception over time. The breakdown was shared here https://vduapk.com/vedu-apk-downloaded-freee/ not as a pitch, but as a case of how improving core value can naturally reshape a brand’s image.
This salary-to-hourly calculator is super helpful for anyone who wants to understand what their annual salary really means in terms of hourly pay. Whether you’re comparing job offers, planning your budget, negotiating your rate, or just curious about the value of your time, this tool makes hourly to salary calculator texas the math simple and quick. Just enter your salary and work hours, and you instantly see your hourly wage a really practical feature for employees and freelancers a like.
Rebranding teaches us how to refresh a brand’s image, and Culver’s menu shows that same idea in action updating with new items while keeping favorites alive. It’s a smart balance of value and freshness that makes the experience feel exciting yet familiar. This kind of consistency with small upgrades is what keeps customers coming back. https://culverssmenu.com/
Just like brands need smart rebranding strategies to stay fresh and successful, 7 Brew Coffee constantly refreshes its menu and flavors to keep every sip exciting. From bold new drinks to classic favorites, we make sure every cup reflects quality and innovation—proving that staying relevant is key, whether you’re a brand or a coffee lover. Official 7 Brew Coffee Menu 2025
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