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Jun 59 min

An entrepreneur’s journey

Some say entrepreneurs are born, not made. While I’m preternaturally disposed to avoid taking sides in this particular debate...

Mar 267 min

Brand Strategy: Dare to be Different

“Strategy” is an overused word. Tagged on to anything and everything - often to make initiatives sound important and official. True...

Jan 33 min

Logo Design is the Purest Form of Design. Change My Mind

I was recently interviewed on camera as part of a design conference in LA. Exhausted and caked in makeup to hide my jet-lag after a...

Nov 7, 20235 min

A Regenerative Brand Strategy in an Age of Impact-Driven Conscious Brands

In the realm of regenerative capitalism, Conscious Brands has stood as a beacon of sustainability since its inception in 2006. As a...

Jun 29, 20238 min

What AI really means for designers and brands

When you start playing with generative AI tools to dream up images—think Midjourney and Stable Diffusion—plenty of thoughts start...

Mar 23, 20234 min

Denise Lee Yohn | The Fusion Formula: Brand + Culture = Results

Denise served as lead strategist at advertising agencies for Burger King, Land Rover, and Unilever and as the marketing leader and...

Jun 29, 20224 min

Colgate-Palmolive Brings Together Sustainability and Social Impact

“With a brand found in more homes than any other, we have the responsibility and opportunity to reimagine a healthier future for all...

Apr 28, 20223 min

Bitcoin as opportunity for brands

Blockchain and digital marketing make a very good combination to boost business branding. Blockchain is the technology behind...

Feb 24, 20227 min

Redefining the norms as a leader for change

Flavilla Fongang is a recognised leader in marketing as she created the D.A.C. system and The Beyond Marketing Approach which have helped...

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