Terri and her design team help FMCG companies to position, identify and develop ownable brand core identifiers for brand packaging that...

The ‘silent salesman’ for every brand: from store shelf, to dinner table, to the hands of consumers, packaging is more than a vessel -...

Nowadays we all see Sports as something integrated into our daily life, resulting in a relationship of proximity with this market,...

Leatherhead Football Club or ‘The Tanners’ as they are known, play in the 7th tier of English Football and are made up of delivery...

Where digital analysts, marketing technologists and growth architects master marketing data to create an impact! Founded on the premise...

Accenture Report Identifies the Building Blocks of The Future Home — People First, Products Later The smart home was intended to make...

The breathless promotion of outdoor advertising by its trade organization, the Outdoor Advertising Association of America (OAAA), is...

Previous research found that data analysis is becoming in a new important capability for public relations and communications...

Artificial Intelligence and Machine Learning have dominated headlines during last years, disrupting the way that we are doing Marketing,...

WHAT HAPPENS TO BRANDS WHEN PERSONAL AI AGENTS SEEK THE BEST DEALS ON BEHALF OF THEIR CONSUMER OWNERS? By Jim Sterne Into a cocktail...

Artificial intelligence is not just for science fiction and dystopian cinema productions. Today, AI is revolutionizing the ways that...

The elements that we can control to build a relevant brand personality. By Ismael Guzman Managing a brand is a complex task. Among many...

Every time my teenage daughter asks me to buy her something new, chances are I’ve never heard of the brand. By Silvina Rodriguez Picaro...