The ways in which brands communicate changed. Marketing changed; branding changed; strategic partners and their roles have changed. The...

Facebook started as a single app. Now, 15 years later, they offer a suite of products that help people connect to their friends and...

Verma have successfully launched new businesses and products across four continents, and have a diverse career spanning engineering,...

To many companies, innovation is an event—big, disruptive, and (above all) expensive. But it doesn’t have to be. In today’s fast-moving,...

When you think of dog food, Pedigree most likely jumps to mind. And, for good reason. With more than a billion dollars in sales every...

The LEGO Group and musician Mark Ronson launch Rebuild The World, a campaign to help nurture the creative skills of the next generation....

There’s one simple and singular reason why you should care about branding: sales. A strong brand is the fastest and most effective way to...

During workshop warm-ups, we’re often asked to tell two truths and a lie. My favorite truth that sounds like a lie is that when my...

We campaign hope over fear to scale for positive impact. Instead of flygskam we’re making train travelers train-proud In our daily work,...

Could people really brand themselves as businesses do? When I wrote the book Managing Brand Me (Pearson, London) a few years ago,...

It seems that everyone’s searching for the purpose these days. Graduates seeking fulfillment; CEOs pondering legacy; marketers eyeing...

Creating better relationships with customers is not always an easy task for brands. In any business, the client is very important and as...