The historical opportunity for brands to become catalysts of sustainable change and how, by doing so, they will win in the long-term....

The multiplicity of supports and touchpoints grew exponentially, are very atomized, therefore the big change in the brand-consumer...

With the free-from sector booming, and with more food products competing in this space, outstanding packaging design is key in attracting...

The corner of 35th and Fashion Avenue is one of the busiest in New York City. Hundreds of thousands of people make their way across the...

It is not uncommon to find different definitions of branding, some more correct than others. This is the onus of becoming a fashionable...

If you don’t believe in the power of good branding, you probably don’t know what it is. I often come across skepticism of how essential a...

A new generation of disruptive brands are different these are based on good design at all levels. Disruptive brands change the world we...

Why brand managers need to change their mindset and stop thinking that they own the brands. We are approaching the twenties of the 21st...

New emoji characters are coming to iPhone, iPad, Mac and Apple Watch this fall. To celebrate World Emoji Day, Apple is previewing a...

When it comes to packaging, creativity and strategy go hand in hand. When the two complement each other, magic happens! In the broad...

Packaging is your single most important piece of communication, it’s the brand in the hand… but also in the hearts and minds of...

There is no single solution to address this mayor global challenge, although many studies and documents address these issues in depth....

Finding ways for packaging to provide consumers with both a physical and digital experience can result in very beneficial opportunities...

Terri and her design team help FMCG companies to position, identify and develop ownable brand core identifiers for brand packaging that...

The ‘silent salesman’ for every brand: from store shelf, to dinner table, to the hands of consumers, packaging is more than a vessel -...