There’s one simple and singular reason why you should care about branding: sales. A strong brand is the fastest and most effective way to...

Interview with Christopher Gavigan | Purpose-driven entrepreneur, author, plant-based chocolate lover, environmental health...

The age of big data analytics and artificial intelligence poses a host of new questions about how brands using these technologies engage...

“It takes all the running you can do, to keep in the same place.” – Lewis Carroll The faster brands adapt their products and services to...

When the author was a young man, those a generation older told him that his demographic could effect positive change. Yet here we are,...

In 2017, Pepsi aired an advertisement featuring the celebrity endorser Kendall Jenner. Tapping into the zeitgeist of political...

Myths have accompanied humanity throughout history and have allowed us to create great civilizations. In 1949 an American scholar of...

The case for brands defined by a purpose beyond the owner’s pockets is obvious to some, criticized by others. The link between belief...

In this world of immediacy, conscious brands are not created by magic. For several reasons, among them fad, eccentricity, snobbery and...

During workshop warm-ups, we’re often asked to tell two truths and a lie. My favorite truth that sounds like a lie is that when my...

We campaign hope over fear to scale for positive impact. Instead of flygskam we’re making train travelers train-proud In our daily work,...

Why brand managers need to change their mindset and stop thinking that they own the brands. We are approaching the twenties of the 21st...

Could people really brand themselves as businesses do? When I wrote the book Managing Brand Me (Pearson, London) a few years ago,...

It seems that everyone’s searching for the purpose these days. Graduates seeking fulfillment; CEOs pondering legacy; marketers eyeing...

New emoji characters are coming to iPhone, iPad, Mac and Apple Watch this fall. To celebrate World Emoji Day, Apple is previewing a...

The technology is immersed in our lives a little more than 60 years, we live with it daily and without realizing we have lived...

Antonio Roberto is CBO of Managic Office, a Brazilian consulting firm that has been conducting brand projects for more than 30 years....

Creating better relationships with customers is not always an easy task for brands. In any business, the client is very important and as...

A few weeks ago I was invited to Koblenz, Germany to present the Barcelona City Branding Project. Oriol Iglesias, from Esade Business...

It was not a surprise, but it was not inevitable. Amazon this year surpassed Apple and Google to reach the No. 1 rank in the BrandZ™ Top...