AI²: How AI Can Successfully Accelerate Brand Innovation
To many companies, innovation is an event—big, disruptive, and (above all) expensive. But it doesn’t have to be. In today’s fast-moving,...
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Branders Magazine
- Sep 23, 2019
- 2 min
Pedigree: Internal Disruption Drives External Success
When you think of dog food, Pedigree most likely jumps to mind. And, for good reason. With more than a billion dollars in sales every...
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Branders Magazine
- Sep 18, 2019
- 3 min
LEGO is inspiring kids to Rebuild The World
The LEGO Group and musician Mark Ronson launch Rebuild The World, a campaign to help nurture the creative skills of the next generation....
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Branders Magazine
- Sep 10, 2019
- 3 min
3 Steps to Grow Your Brand (and Generate Tons of Sales Leads)
There’s one simple and singular reason why you should care about branding: sales. A strong brand is the fastest and most effective way to...
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Branders Magazine
- Jul 31, 2019
- 1 min
The Desire to Empower Humans to Flourish
Interview with Christopher Gavigan | Purpose-driven entrepreneur, author, plant-based chocolate lover, environmental health...
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Branders Magazine
- Jul 24, 2019
- 2 min
Alexa, do you act with conscience?
The age of big data analytics and artificial intelligence poses a host of new questions about how brands using these technologies engage...
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Branders Magazine
- Jul 24, 2019
- 1 min
The Red Queen and the conscious consumer
“It takes all the running you can do, to keep in the same place.” – Lewis Carroll The faster brands adapt their products and services to...
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Branders Magazine
- Jul 24, 2019
- 1 min
Big Tech is not your friend
When the author was a young man, those a generation older told him that his demographic could effect positive change. Yet here we are,...
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Branders Magazine
- Jul 24, 2019
- 2 min
Co-creating brands with a purpose
In 2017, Pepsi aired an advertisement featuring the celebrity endorser Kendall Jenner. Tapping into the zeitgeist of political...
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Branders Magazine
- Jul 24, 2019
- 1 min
Inspiring audiences for a better future
Myths have accompanied humanity throughout history and have allowed us to create great civilizations. In 1949 an American scholar of...
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Branders Magazine
- Jul 24, 2019
- 1 min
Six ways of building your purpose brand
The case for brands defined by a purpose beyond the owner’s pockets is obvious to some, criticized by others. The link between belief...
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Branders Magazine
- Jul 24, 2019
- 1 min
The Conscious' Brand Roadmap
In this world of immediacy, conscious brands are not created by magic. For several reasons, among them fad, eccentricity, snobbery and...
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Branders Magazine
- Jul 24, 2019
- 1 min
Story: an ancient medium for modern times
During workshop warm-ups, we’re often asked to tell two truths and a lie. My favorite truth that sounds like a lie is that when my...
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Branders Magazine
- Jul 24, 2019
- 2 min
Guilt-free and fancy, a strategy for all. Marketing for impulses will help scale sustainable living!
We campaign hope over fear to scale for positive impact. Instead of flygskam we’re making train travelers train-proud In our daily work,...
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Branders Magazine
- Jul 24, 2019
- 1 min
Human Centered Brands
Why brand managers need to change their mindset and stop thinking that they own the brands. We are approaching the twenties of the 21st...
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Branders Magazine
- Jul 24, 2019
- 1 min
Is your personal brand for good?
Could people really brand themselves as businesses do? When I wrote the book Managing Brand Me (Pearson, London) a few years ago,...
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Branders Magazine
- Jul 24, 2019
- 1 min
Follow the Money: why brands with a conscience are winning on Wall Street
It seems that everyone’s searching for the purpose these days. Graduates seeking fulfillment; CEOs pondering legacy; marketers eyeing...
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Branders Magazine
- Jul 17, 2019
- 2 min
Apple offers a look at new emoji coming to iPhone this fall
New emoji characters are coming to iPhone, iPad, Mac and Apple Watch this fall. To celebrate World Emoji Day, Apple is previewing a...
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Branders Magazine
- Jul 15, 2019
- 2 min
Digital Brands
The technology is immersed in our lives a little more than 60 years, we live with it daily and without realizing we have lived...
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Branders Magazine
- Jul 3, 2019
- 3 min
Interview with Antonio Roberto, Branding and innovation consultant at Managic
Antonio Roberto is CBO of Managic Office, a Brazilian consulting firm that has been conducting brand projects for more than 30 years....
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