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    • Issue 22
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    3 Steps to Grow Your Brand (and Generate Tons of Sales Leads)
    Branders Magazine
    • Sep 10, 2019
    • 3 min

    3 Steps to Grow Your Brand (and Generate Tons of Sales Leads)

    There’s one simple and singular reason why you should care about branding: sales. A strong brand is the fastest and most effective way to...
    16 views0 comments
    The Desire to Empower Humans to Flourish
    Branders Magazine
    • Jul 31, 2019
    • 1 min

    The Desire to Empower Humans to Flourish

    Interview with Christopher Gavigan | Purpose-driven entrepreneur, author, plant-based chocolate lover, environmental health...
    129 views0 comments
    Alexa, 
do you act with conscience?
    Branders Magazine
    • Jul 24, 2019
    • 2 min

    Alexa, do you act with conscience?

    The age of big data analytics and artificial intelligence poses a host of new questions about how brands using these technologies engage...
    17 views1 comment
    The Red Queen and the conscious consumer
    Branders Magazine
    • Jul 24, 2019
    • 1 min

    The Red Queen and the conscious consumer

    “It takes all the running you can do, to keep in the same place.” – Lewis Carroll The faster brands adapt their products and services to...
    7 views0 comments
    Big Tech is not your friend
    Branders Magazine
    • Jul 24, 2019
    • 1 min

    Big Tech is not your friend

    When the author was a young man, those a generation older told him that his demographic could effect positive change. Yet here we are,...
    8 views0 comments
    Co-creating brands with a purpose
    Branders Magazine
    • Jul 24, 2019
    • 2 min

    Co-creating brands with a purpose

    In 2017, Pepsi aired an advertisement featuring the celebrity endorser Kendall Jenner. Tapping into the zeitgeist of political...
    76 views0 comments
    Inspiring audiences for a better future
    Branders Magazine
    • Jul 24, 2019
    • 1 min

    Inspiring audiences for a better future

    Myths have accompanied humanity throughout history and have allowed us to create great civilizations. In 1949 an American scholar of...
    14 views0 comments
    Six ways of building your purpose brand
    Branders Magazine
    • Jul 24, 2019
    • 1 min

    Six ways of building your purpose brand

    The case for brands defined by a purpose beyond the owner’s pockets is obvious to some, criticized by others. The link between belief...
    42 views0 comments
    The Conscious' Brand Roadmap
    Branders Magazine
    • Jul 24, 2019
    • 1 min

    The Conscious' Brand Roadmap

    In this world of immediacy, conscious brands are not created by magic. For several reasons, among them fad, eccentricity, snobbery and...
    112 views0 comments
    Story: an ancient medium for modern times
    Branders Magazine
    • Jul 24, 2019
    • 1 min

    Story: an ancient medium for modern times

    During workshop warm-ups, we’re often asked to tell two truths and a lie. My favorite truth that sounds like a lie is that when my...
    10 views0 comments
    Guilt-free and fancy, a strategy for all. Marketing for impulses will help scale sustainable living!
    Branders Magazine
    • Jul 24, 2019
    • 2 min

    Guilt-free and fancy, a strategy for all. Marketing for impulses will help scale sustainable living!

    We campaign hope over fear to scale for positive impact. Instead of flygskam we’re making train travelers train-proud In our daily work,...
    19 views0 comments
    Human Centered Brands
    Branders Magazine
    • Jul 24, 2019
    • 1 min

    Human Centered Brands

    Why brand managers need to change their mindset and stop thinking that they own the brands. We are approaching the twenties of the 21st...
    33 views0 comments
    Is your personal 
brand for good?
    Branders Magazine
    • Jul 24, 2019
    • 1 min

    Is your personal brand for good?

    Could people really brand themselves as businesses do? When I wrote the book Managing Brand Me (Pearson, London) a few years ago,...
    5 views0 comments
    Follow the Money: why brands with a conscience are winning on Wall Street
    Branders Magazine
    • Jul 24, 2019
    • 1 min

    Follow the Money: why brands with a conscience are winning on Wall Street

    It seems that everyone’s searching for the purpose these days. Graduates seeking fulfillment; CEOs pondering legacy; marketers eyeing...
    62 views0 comments
    Apple offers a look at new emoji coming to iPhone this fall
    Branders Magazine
    • Jul 17, 2019
    • 2 min

    Apple offers a look at new emoji coming to iPhone this fall

    New emoji characters are coming to iPhone, iPad, Mac and Apple Watch this fall. To celebrate World Emoji Day, Apple is previewing a...
    8 views0 comments
    Digital Brands
    Branders Magazine
    • Jul 15, 2019
    • 2 min

    Digital Brands

    The technology is immersed in our lives a little more than 60 years, we live with it daily and without realizing we have lived...
    24 views0 comments
    Interview with Antonio Roberto, Branding and innovation consultant at Managic
    Branders Magazine
    • Jul 3, 2019
    • 3 min

    Interview with Antonio Roberto, Branding and innovation consultant at Managic

    Antonio Roberto is CBO of Managic Office, a Brazilian consulting firm that has been conducting brand projects for more than 30 years....
    131 views0 comments
    How To Use Marketing To Connect With Your Customers
    Luis Fernando Vergara
    • Jun 21, 2019
    • 3 min

    How To Use Marketing To Connect With Your Customers

    Creating better relationships with customers is not always an easy task for brands. In any business, the client is very important and as...
    19 views0 comments
    Purpose and Profit: An Inextricable Link
    Branders Magazine
    • Jun 13, 2019
    • 5 min

    Purpose and Profit: An Inextricable Link

    A few weeks ago I was invited to Koblenz, Germany to present the Barcelona City Branding Project. Oriol Iglesias, from Esade Business...
    34 views0 comments
    Amazon becomes world’s most valuable brand
    Branders Magazine
    • Jun 12, 2019
    • 1 min

    Amazon becomes world’s most valuable brand

    It was not a surprise, but it was not inevitable. Amazon this year surpassed Apple and Google to reach the No. 1 rank in the BrandZ™ Top...
    39 views0 comments
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