The multiplicity of supports and touchpoints grew exponentially, are very atomized, therefore the big change in the brand-consumer...

With the free-from sector booming, and with more food products competing in this space, outstanding packaging design is key in attracting...

The corner of 35th and Fashion Avenue is one of the busiest in New York City. Hundreds of thousands of people make their way across the...

Companies, big and small, are rebranding at an unprecedented frequency fueled by an increased understanding of the revenue-generating...

The age of disruptive brands. Purpose, Agile Strategies, and Radical Differentiation. Since 1998 I have been studying, writing and giving...

Why are you different? For brands to be relevant they need to innovate and create experiences customers crave. These not only need to be...

bitts™ is David to Oral Care’s Goliaths -- Brand is their slingshot. A Bold Vision for a Better Solution to a Big Problem. Oral care...

It is not uncommon to find different definitions of branding, some more correct than others. This is the onus of becoming a fashionable...

If you don’t believe in the power of good branding, you probably don’t know what it is. I often come across skepticism of how essential a...

Disruption is one of those buzzwords that we are fixating on. And inevitably, whenever the conversation transitions to disruption it gets...

A new generation of disruptive brands are different these are based on good design at all levels. Disruptive brands change the world we...

To many companies, innovation is an event—big, disruptive, and (above all) expensive. But it doesn’t have to be. In today’s fast-moving,...

When you think of dog food, Pedigree most likely jumps to mind. And, for good reason. With more than a billion dollars in sales every...

The LEGO Group and musician Mark Ronson launch Rebuild The World, a campaign to help nurture the creative skills of the next generation....

There’s one simple and singular reason why you should care about branding: sales. A strong brand is the fastest and most effective way to...

Interview with Christopher Gavigan | Purpose-driven entrepreneur, author, plant-based chocolate lover, environmental health...

The age of big data analytics and artificial intelligence poses a host of new questions about how brands using these technologies engage...

“It takes all the running you can do, to keep in the same place.” – Lewis Carroll The faster brands adapt their products and services to...

When the author was a young man, those a generation older told him that his demographic could effect positive change. Yet here we are,...

In 2017, Pepsi aired an advertisement featuring the celebrity endorser Kendall Jenner. Tapping into the zeitgeist of political...