Myths have accompanied humanity throughout history and have allowed us to create great civilizations. In 1949 an American scholar of...

The case for brands defined by a purpose beyond the owner’s pockets is obvious to some, criticized by others. The link between belief...

In this world of immediacy, conscious brands are not created by magic. For several reasons, among them fad, eccentricity, snobbery and...

During workshop warm-ups, we’re often asked to tell two truths and a lie. My favorite truth that sounds like a lie is that when my...

We campaign hope over fear to scale for positive impact. Instead of flygskam we’re making train travelers train-proud In our daily work,...

Why brand managers need to change their mindset and stop thinking that they own the brands. We are approaching the twenties of the 21st...

Could people really brand themselves as businesses do? When I wrote the book Managing Brand Me (Pearson, London) a few years ago,...

It seems that everyone’s searching for the purpose these days. Graduates seeking fulfillment; CEOs pondering legacy; marketers eyeing...

New emoji characters are coming to iPhone, iPad, Mac and Apple Watch this fall. To celebrate World Emoji Day, Apple is previewing a...

The technology is immersed in our lives a little more than 60 years, we live with it daily and without realizing we have lived...

Antonio Roberto is CBO of Managic Office, a Brazilian consulting firm that has been conducting brand projects for more than 30 years....

Creating better relationships with customers is not always an easy task for brands. In any business, the client is very important and as...

A few weeks ago I was invited to Koblenz, Germany to present the Barcelona City Branding Project. Oriol Iglesias, from Esade Business...

It was not a surprise, but it was not inevitable. Amazon this year surpassed Apple and Google to reach the No. 1 rank in the BrandZ™ Top...

Digital transformation grants companies exceptional capabilities. But it also creates enormous expectations.

Every company needs names for their business, for their products, for their services, for their procedures, and even for their mascots...

When it comes to packaging, creativity and strategy go hand in hand. When the two complement each other, magic happens! In the broad...

Packaging is your single most important piece of communication, it’s the brand in the hand… but also in the hearts and minds of...

There is no single solution to address this mayor global challenge, although many studies and documents address these issues in depth....

Finding ways for packaging to provide consumers with both a physical and digital experience can result in very beneficial opportunities...