Interview with Antonio Roberto, Branding and innovation consultant at Managic
Antonio Roberto is CBO of Managic Office, a Brazilian consulting firm that has been conducting brand projects for more than 30 years....
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Luis Fernando Vergara
- Jun 21, 2019
- 3 min
How To Use Marketing To Connect With Your Customers
Creating better relationships with customers is not always an easy task for brands. In any business, the client is very important and as...
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Branders Magazine
- Jun 13, 2019
- 5 min
Purpose and Profit: An Inextricable Link
A few weeks ago I was invited to Koblenz, Germany to present the Barcelona City Branding Project. Oriol Iglesias, from Esade Business...
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Branders Magazine
- Jun 12, 2019
- 1 min
Amazon becomes world’s most valuable brand
It was not a surprise, but it was not inevitable. Amazon this year surpassed Apple and Google to reach the No. 1 rank in the BrandZ™ Top...
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Branders Magazine
- May 29, 2019
- 3 min
Five tech trends are creating the foundation for the post-digital era
Digital transformation grants companies exceptional capabilities. But it also creates enormous expectations.
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Branders Magazine
- May 29, 2019
- 6 min
Finding Your Perfect Brand Name
Every company needs names for their business, for their products, for their services, for their procedures, and even for their mascots...
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Branders Magazine
- May 20, 2019
- 1 min
Creativity + Strategy in Packaging: A Perfect Pair
When it comes to packaging, creativity and strategy go hand in hand. When the two complement each other, magic happens! In the broad...
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Branders Magazine
- May 20, 2019
- 1 min
The Power of Ideas
Packaging is your single most important piece of communication, it’s the brand in the hand… but also in the hearts and minds of...
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Branders Magazine
- May 20, 2019
- 1 min
Sustainable Packaging and Circular Economy: a great challenge!
There is no single solution to address this mayor global challenge, although many studies and documents address these issues in depth....
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Branders Magazine
- May 20, 2019
- 1 min
I saw Packaging Future and its Name is Augmented Reality
Finding ways for packaging to provide consumers with both a physical and digital experience can result in very beneficial opportunities...
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Branders Magazine
- May 20, 2019
- 1 min