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Branders Magazine
Sep 23, 20191 min read
Brand Innovation
The age of disruptive brands. Purpose, Agile Strategies, and Radical Differentiation. Since 1998 I have been studying, writing and giving...
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Branders Magazine
Sep 23, 20191 min read
The power of unique differentiators
Why are you different? For brands to be relevant they need to innovate and create experiences customers crave. These not only need to be...
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Branders Magazine
Sep 23, 20192 min read
A tiny weapon of mass disruption
bitts™ is David to Oral Care’s Goliaths -- Brand is their slingshot. A Bold Vision for a Better Solution to a Big Problem. Oral care...
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Branders Magazine
Sep 23, 20192 min read
Place Branding: from advertising campaigns to public space experience.
It is not uncommon to find different definitions of branding, some more correct than others. This is the onus of becoming a fashionable...
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Branders Magazine
Sep 23, 20191 min read
You don't believe in branding?
If you don’t believe in the power of good branding, you probably don’t know what it is. I often come across skepticism of how essential a...
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Branders Magazine
Sep 23, 20192 min read
Dealing with Disruption? Engage Your Team!
Disruption is one of those buzzwords that we are fixating on. And inevitably, whenever the conversation transitions to disruption it gets...
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Branders Magazine
Sep 23, 20191 min read
Disruption by design
A new generation of disruptive brands are different these are based on good design at all levels. Disruptive brands change the world we...
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Branders Magazine
Sep 23, 20191 min read
AI²: How AI Can Successfully Accelerate Brand Innovation
To many companies, innovation is an event—big, disruptive, and (above all) expensive. But it doesn’t have to be. In today’s fast-moving,...
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Branders Magazine
Sep 18, 20193 min read
LEGO is inspiring kids to Rebuild The World
The LEGO Group and musician Mark Ronson launch Rebuild The World, a campaign to help nurture the creative skills of the next generation....
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Branders Magazine
Jul 24, 20191 min read
The Conscious' Brand Roadmap
In this world of immediacy, conscious brands are not created by magic. For several reasons, among them fad, eccentricity, snobbery and...
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Branders Magazine
Jul 24, 20191 min read
Human Centered Brands
Why brand managers need to change their mindset and stop thinking that they own the brands. We are approaching the twenties of the 21st...
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Branders Magazine
Jul 17, 20192 min read
Apple offers a look at new emoji coming to iPhone this fall
New emoji characters are coming to iPhone, iPad, Mac and Apple Watch this fall. To celebrate World Emoji Day, Apple is previewing a...
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Branders Magazine
Jul 15, 20192 min read
Digital Brands
The technology is immersed in our lives a little more than 60 years, we live with it daily and without realizing we have lived...
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Branders Magazine
Jun 12, 20191 min read
Amazon becomes world’s most valuable brand
It was not a surprise, but it was not inevitable. Amazon this year surpassed Apple and Google to reach the No. 1 rank in the BrandZ™ Top...
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Branders Magazine
May 29, 20193 min read
Five tech trends are creating the foundation for the post-digital era
Digital transformation grants companies exceptional capabilities. But it also creates enormous expectations.
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Branders Magazine
May 20, 20191 min read
Creativity + Strategy in Packaging: A Perfect Pair
When it comes to packaging, creativity and strategy go hand in hand. When the two complement each other, magic happens! In the broad...
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Branders Magazine
May 20, 20191 min read
The Power of Ideas
Packaging is your single most important piece of communication, it’s the brand in the hand… but also in the hearts and minds of...
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Branders Magazine
May 20, 20191 min read
Sustainable Packaging and Circular Economy: a great challenge!
There is no single solution to address this mayor global challenge, although many studies and documents address these issues in depth....
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Branders Magazine
May 20, 20191 min read
I saw Packaging Future and its Name is Augmented Reality
Finding ways for packaging to provide consumers with both a physical and digital experience can result in very beneficial opportunities...
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Branders Magazine
May 20, 20191 min read
Brand Wayfinding: Never Decorate. Always Navigate
Terri and her design team help FMCG companies to position, identify and develop ownable brand core identifiers for brand packaging that...
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