Branders MagazineSep 23, 20191 minBrand InnovationThe age of disruptive brands. Purpose, Agile Strategies, and Radical Differentiation. Since 1998 I have been studying, writing and giving...
Branders MagazineSep 23, 20191 minThe power of unique differentiators Why are you different? For brands to be relevant they need to innovate and create experiences customers crave. These not only need to be...
Branders MagazineSep 23, 20192 minA tiny weapon of mass disruptionbitts™ is David to Oral Care’s Goliaths -- Brand is their slingshot. A Bold Vision for a Better Solution to a Big Problem. Oral care...
Branders MagazineSep 23, 20192 minPlace Branding: from advertising campaigns to public space experience.It is not uncommon to find different definitions of branding, some more correct than others. This is the onus of becoming a fashionable...